Since its establishment in 2010, Hunan Cultural Tourism Industry Expo has gone through 13 years and has become one of the culture and tourism professional exhibitions in central China with a large scale, good market transactions, new display formats and a strong leading role. 

 

This is the first expo since the epidemic was lifted, with greater scale and influence, which is destined to be of extraordinary significance.

This tourism expo shines brightly with both traditional and modern elements. 

 

There are many highlights such as Hunan’s representative culture and tourism resources, discounts on eating, drinking, and entertainment, Guangdong-Hong Kong-Macao tourism resources display, scientific and technological equipment, and a new platform for culture and tourism enterprise exchanges. 

 

 

 

Hunan has beautiful landscapes, colorful folk customs, deep historical and cultural heritage, and a superior endowment for the development of the cultural tourism industry.

 

Hunan Provincial Party Committee and People’s Government of Hunan Province proposed to create “five cultural and tourism cards”, including natural landscape represented by Zhangjiajie, Red culture represented by Shaoshan, urban culture and leisure represented by Changsha, history and culture represented by Hengshan Mountain, and farming culture represented by Chengtoushan ancient site, in a bid to make Changsha a world tourist destination by 2035. 

 

This tourism expo invites Internet-famous celebrities in the Greater Bay Area and other places to visit the major and characteristic scenic areas.

 

 

 

The exhibition area is about 60,000 square meters, and nearly 1,000 exhibitors are expected to participate in it.

 

It has set up six exhibition areas for image exhibition of domestic and foreign characteristic tourist destinations, new outdoor cultural tourism equipment such as water, low-altitude and outdoors, immersive and digital cultural tourism new projects and new formats, the “Belt and Road” characteristic cultural tourism enterprises, Chenzhou’s and international mineral crystals, and 24-hour immersive experience of Hunan and Guangdong-Hong Kong-Macao cultural tourism.This tourism expo will launch preferential policies of exhibitors, issue vouchers to boost consumption, and hold a live streaming marketing activity by Internet-famous celebrities, giving you a wonderful experience.

 

 

During the tourism expo, nearly 100 cultural tourism enterprises in technology, entertainment and cuisine from the culture and tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area will present their most representative new technologies, new formats and new experiences of culture and tourism in two special exhibition areas. 

 

Hainan Province will focus on the exhibition and cooperation of new policies, projects and formats of water tourism in the free trade zone, and further deepen the Hunan-Hainan relationship.

 

At the tourism expo, you can enjoy the country’s boutique cultural tourism products at a time.

 

 

 

The vitality of cultural tourism is constantly stimulated by innovation. 

 

New equipment and technologies become highlights of this tourism expo, showing the new trends of the cultural tourism industry.

 

The exhibition area for the cultural tourism technology equipment and products is nearly 15,000 square meters, and nearly 200 exhibitors take part in it, accounting for more than a quarter of the total, a significant rise compared with previous years. 

 

Hunan Pavilion will present the concept of a cultural tourism metaverse, using new technologies such as CNC water curtains and AI to create an immersive and interactive viewing experience.

 

20 new formats and scenarios like immersive performances, towns, night tours, and cultural museums will be released, such as HB (Changsha) Film Town. 

 

Hunan’s most characteristic cultural tourism products integrated with artificial intelligence and virtual reality will present a digital cultural tourism feast across time and space and through ancient and modern times.

 

Shenzhen Jingmin Digital and Skyworth VR will take the audience through Tianmen Mountain, stroll along the mist-enveloped Dongjiang Lake, and soar over the Dongting Lake.

 

A number of first-class domestic sci-tech equipment enterprises, brands and achievements such as water equipment, low-altitude flight, outdoor travel, equipment camping, electronic technology and digital projection will be presented at the tourism expo, showing the unique charm of new formats and models of cultural tourism.

 

 

Multiple “cross-border” trading areas will be set up during this tourism expo to   break down the barriers of business formats and create a trading platform for cultural tourism products.

 

During the tourism expo, there will be three professional ordering and trading activities for cultural tourism products, equipment, mineral crystals, offering one-stop service for travel merchants and enterprises engaged in sci-tech equipment, digital technology, and local characteristic products.

 

Nearly 20 top domestic cultural tourism technology brands such as Absen, Bailian Ecology and Precision Electronics, a number of characteristic scenic spots such as Dongjiang Lake, Orange Isle and Yueyang Tower, and important equipment buyers such as Hunan Tourism Group will attend.

 

This year’s tourism expo will also set up one cloud trading exhibition platform and several sub-booth cultural tourism product fairs.

 

The live streaming sessions will be carried out for various products in different time periods through the online tourism exhibition & trading cooperation platform.

 

Exhibitors from Hunan, Guangdong, Hong Kong, Macao, Hainan, Tibet and other places will break through restrictions caused by region, industry and market to seek more cooperation and achieve more results through this tourism expo.